Consume live WCF service through code behind in c#.net

Question

When I use Live WCF service it show error "There was no endpoint listening at this that could accept the message. This is often caused by an incorrect address or SOAP action.

In code behind,
I wrote 

 BasicHttpBinding binding = new BasicHttpBinding();

            //WSHttpBinding binding = new WSHttpBinding();

            //Specify the address to be used for the client.

            EndpointAddress address = new EndpointAddress("http://abc.abc.com/googlepasswordservice/googleadservice.svc");

            serv = new GoogleAdServiceClient(binding, address);