Create a Website: Don't Make These Mistakes

You are a startup or SME. Whether you're providing services, products, food, technology or portfolio or launching an ecommerce platform, your website not only should reflect your brand or you, it also needs to be the central location for your entire business. All of your marketing efforts lead back to your portal. So this is an important point to set your website without any drawback or error. Creating an online presence and making your name brand is not a simple task. Here your Website Design plays an important role. So It is important, you should not make some mistakes when you are developing your website.

Unbalanced Design and Message

Yes! The design of your website should be clear and readable, you don't want people to leave your site screaming in horror, but it's not everything. It should be easy on the eyes with the right message that you are trying to present. Like, About Your Business Plan, Blogs, News and so on. Every great website may look outstanding, but as people continue to read the copy, it fades into the background. Why is this balance between design and message such a big deal?

Because you don't want the website's design to distract visitors from the real reason that you created the website in the first place, your message. Whereas there could definitely be more issues when setting up your website.

Blog or Content Focused


Every one of us is aware with Blogger and Wordpress, these are some of the most popular blogging services around. Yet, it's not always the best option to build a website that many people are doing. I personally use WordPress and Blogger for several of my sites, but not all of them. For a content-heavy site Wordpress is okay, it is an incredible resource, but it doesn't always fit in with how every site should be organized. You may get errors with Image Setting or Content Formatting. It makes it difficult to categorize a site and might not be the best option for your startup or SME. In other words, blogging is a great tool when creating content to entice visitors, but always, it is not necessary. So providing your message is short, don't be too focused on blogs.

No Business Strategy or Marketing Plan


The lack f a Business Strategy or Marketing Plan is a very important point. Forbes.com says: Unlike “Field of Dreams,” if you build it, they will not come. And, by they, we mean visitors to your website. Unfortunately, this is a common misconception people have when setting up their websites. They believe that they can purchase a domain name and will instantly see traffic. And this can be difficult to accept when you're relying on your website as a source of income. Before investing a large amount of time and money into a website, take a step back and construct both a business plan and marketing strategy. When we talk about your business plan, we're not discussing a lengthy document that covers every scenario. Instead, a business plan should answer the following questions:

  • What products or services are you selling?
  • What is your niche market and who are your target customers?
  • What solution to customer problems are you offering?
  • Who are your competitors? Can you capitalize on their competitors weaknesses?
  • What will your online presence consist of?

As for your marketing strategy, ensure that you have instead the following items. These will assist you in generating website traffic and converting visitors into customers.

  • An ecommerce analytics/tracking system, such as Google GOOG -1.47% Analytics.
  • Understanding the difference between SEO and PPC.
  • Realizing the importance of social media platforms.
  • Reviewing research on affiliate marketing and considering to sell through established, third-party platforms.

Establishing a business plan and marketing strategy might be quite hard and daunting work in the beginning, both will guide you in setting up your website. Because this is an increasingly popular and growing field, there are more than enough online marketing strategies to help you. You can review these strategies to help determine what does and doesn't work. Just keep in mind that there may be some areas, such as SEO and PPC, that may require outside help.

Underestimating the Work Involved

If you think that setting up a website is a great way of gaining fast and easy money, you're sadly mistaken. There's actually more work involved than simply taking an order and shipping a product. It's a process that demands your full attention and will require a fair amount of trial and error, such as which techniques are working or not working in your attempt to drive traffic to your site.

Even if you outsource some parts of your business, you still need to keep a watchful eye on the business structure. Just because it's online doesn't mean that it's run any differently than a traditional business. In short, be prepared to spend much time improving and adjusting your site. I would personally make a list of everything you should do and start checking off this list as they are completed (says John Rampton).

Wrong Developers and/or Hosting Platforms


In a tech world there are many free hosts Like Wordpress, Blogger and Weebly so the question is, why pay for a host? Especially when the free and quick options are available.

There are many issues with Free Hosts, if you are just starting you can use these options but people will not take you seriously. So a domain name (like Foreantech.com) is very Important for you business. The greatest disadvantage of free hosting is that certain functions, such as connecting with social media platforms, are not available. The biggest disadvantage, however, is that you don't own the site or content. Suddenly spending the $5-$10 per month for a host doesn't sound like a bad investment, does it? As for ecommerce software, search for well-known services that have a good reputation, which means that they have been tested and are updated frequently. Examples include the following:

  • A hosted ecommerce solution, think Shopify.com or Esty.com.
  • Custom installation from popular ecommerce software programs; Magento, WooCommerce or Cs-cart.

These are some mistakes that you need to control and should be taken into consideration before unveiling your website.