An Overview Of SEO (Search Engine Optimization)

Introduction

In this blog, l will give an overview of SEO (Search Engine Optimization), including what SEO is, how Search Engine works, what Search Engine Rank is, and what major factors are there of SEO, such as on-page and off-page SEO.

SEO stands for Search Engine Optimization. SEO is all regarding optimizing a website for search engines. SEO could be a technique for,

  1. Designing and developing a website to rank well in search engine result pages.
  2. Improving the quantity and quality of the traffic to a website from search engines.
  3. Marketing by understanding how search algorithms work, and what human guests would possibly search.

SEO could be a set of search engine marketing strategy. SEO is additionally referred as SEO copyrighting, as a result of most of the techniques that are used to promote sites in search engines, deal with text.

If you intend to try and do some basic SEO, it's essential for you to simply understand how search engines work.

How search engine works

Search engines perform many activities so as to deliver search results.

 

  • Crawling is the method of fetching the content from all the online pages connected to a website. This task is performed by a software system, referred to as a crawler or a spider (or Googlebot, just in case of Google).

  • Indexing is the method of making an index for all the fetched websites and keeping them in a large information pool from where it will later be retrieved. Basically, the method of indexing is identifying the words and expressions that best describe the page and assigning the page to the particular keywords.

  • Processing
    Once a search request comes, the search engine processes it, i.e. it compares the search string within the search request with the indexed pages in the database.

  • Calculating connection 
    It's possible that one page contains the search string, therefore, the search engine starts conniving the connection of each of the pages in its index to the search string.

  • Retrieving Results 
    The last step in search engine activities is retrieving the simplest matched results. Basically, it's nothing, merely displaying them within the browser.

 

Search engines like Google and Yahoo! typically update their connection formula dozens of times per month. Once you see the changes in your rankings, it's because of an algorithmic shift or something else outside of your control.

Although the fundamental principle of operations of all search engines is same, the minor variations between their connection algorithms lead to major changes in results connection.

SEO Copywriting

SEO Copywriting is the technique of writing visible text on an internet page in such the simplest way that it reads well for the swimmer, and additionally, targets specific search terms. Its purpose is to rank extremely within the search engines for the targeted search terms.

The idea behind SEO copywriting is that search engines need real content pages and not further pages typically referred to as "doorway pages" that are created for the only purpose of achieving high rankings.

Search Engine Rank

When you search any keyword employing a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of the website displayed within the search engine results.

SEO is the method of planning and developing a website to achieve a high rank in search engine results.

On-Page and Off-page SEO

Conceptually, there are 2 ways of optimization,

 

  • On-Page SEO 
    It includes providing smart content, sensible keywords choice, swing keywords on correct places, giving an applicable title to each page, etc.

  • Off-Page SEO
    It includes link building, increasing link quality by submitting open directories, search engines, link exchange, etc.