Adobe Simplifies Social Marketing

Adobe Build Solution to Personalized Web, Mobile and Social Engagement

In a news published today, Adobe Systems Incorporated today announced the availability of a major update to its Web Experience Management (WEM) solution, part of the Adobe® Digital Marketing Suite. At a time when marketing budgets are under intense scrutiny and a one-size-fits-all approach to reaching customers is no longer acceptable, the WEM solution helps organizations drive engagement by delivering more consistent, contextually relevant experiences on the Web, mobile devices and social media.

Through a unique combination of the latest Adobe Digital Marketing Suite products and services, Adobe WEM empowers marketers, in partnership with IT, to quickly personalize brand and e-commerce experiences, optimize landing pages and micro sites, and engage in social communities and conversations. The latest solution consists of:

Easy-to-use, unified Web Content Management (WCM) that helps marketers leverage customer context to personalize online experiences and better reach digitally immersed customers

Innovative HTML5 Mobile Application publishing support for the rapid, simultaneous launch of content across websites, mobile sites and smartphone and tablet apps

Enterprise-class Digital Asset Management (DAM) intuitively integrated with Adobe creative tools and the forthcoming Adobe Creative Cloud™ to streamline creation and re-use of rich media

 “Web Content Management as we’ve known it just doesn’t cut it any longer. Not for CMOs tasked with enhancing corporate image and contributing to the bottom line in an age when the expectations of the CEO and customer have never been greater. And certainly not for consumers who expect highly pertinent information at the right time, whether on a desktop, tablet, or smartphone. Our Web Experience Management solution and Adobe CQ 5.5 were built with this in mind, and provide today’s digital marketer the power to personalize each experience, across channels, to build brand, drive demand, and reach new audiences.”, said Kevin Cochrane, vice president of Product Strategy and Solution Marketing.