Bing to support App Linking

Today, search engines including Google, Bing, and Yahoo aren’t app search friendly. To search an app, users usually go to the app store or search with the app name.

The Microsoft Bing team is working on making apps search more efficient and results will stand out in search results by supporting app linking in app content discovery, announced via Bing blogs.

 

According to the blog, to make app searches more efficient, Bing is building up a massive index of apps and app actions. Bing is leveraging the following two open standards.

1. App Links for deep-linking markup support to allow users to open your content with your apps straight from our web results and experience it in the immersive device experience instead of in the browser.

2. Schema.org and its action vocabulary to help users discover your app by the actions that your app can perform on the content they are searching for.