New Reports Reveal The Sale Of Wearables Exploded In 2015

According to reports by the marketing research company NPD, wearable sales in the US have almost doubled in 2015 in comparison to the year before.
 
According to records, an estimated 13.4 million devices have been sold in comparison to 2014’s 7.2 million, and the average price increased from $96 to $109. This was mainly due to the release of premium devices, such as the Apple Watch.
 
 
Image Source: apple.com
 
 
Ben Arnold, executive director and industry analyst for The NPD Group, states:
 
“The increase in ASP speaks to these devices becoming more sophisticated, and that consumers are looking for better-quality devices, not just entry-level products. This, combined with unit growth, shows that prices aren’t falling to drive demand; demand is increasing along with rising prices.”
 
According to the reports, it was revealed that consumer awareness about smartwatches is around 8 percent higher compared to fitness trackers. Again, it seems that this can be attributed to the release of the Apple Watch, which accounted for 52 percent of the entire sales.
 
Despite NPD Group’s survery, the fitness trackers are still dominating the wearable market. An estimated 33 million devices are at present in circulation worldwide, with Fitbit having sold 79 percent of its fitness trackers in 2015.
 
Arnold states:
 
“A confluence of factors has contributed to the growth of connected fitness trackers. Greater awareness of the products is leading to increased interest, new colors and designs have made trackers more appealing, and there are more opportunities to buy the products due to increased distribution. The dedicated fitness tracker market will continue to thrive as the products evolve and cover a wider range of users’ fitness needs.”
 
According to NPD experts, a growth in sales will be seen by the end of 2016, once the second generation devices are released, and there will be around 30 million smartwatches being actively used by 2017.