Next Soundcloud Goes Live, New Apps on the Way

Soundcloud, one of the web's most popular music sharing platforms, has long had its sights set on becoming the Youtube of audio. With 10 hours of music reportedly uploaded to the site every minute, the service launched in 2008 has swiftly grown with the growth of mobile apps and easy accessibility. 

After launching a redesigned "Next Soundcloud" beta back in May, the Berlin-based company's new look has officially gone live, The Verge reports

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The overhaul, presented at Le Web conference in Paris, has been described as more than an aesthetic redesign. Soundcloud is looking to improve an already strong social foundation by streamlining the recommendation process and integrating more tightly with Facebook. CEO Alexander Ljung suggested that the changes were implemented with the hope of guiding users to new music more easily, with new explore and share functions now incorporated. 

In an interview with Wired.co.uk, Soundcloud co-founder and CTO Eric Wahlforss shared that the overall goal of the redesign was to make the site simpler and crisper for users to navigate, while widening the audience for artists uploading Soundcloud content. 

As a result of its extended private beta phase, Soundcloud's team has been able to update and fix the new site while receiving a steady stream of feedback. Notably, Wahlforss told Wired that Soundcloud has come to view web reach -- which just reached 180 million -- as a potentially more important indicator than its registered user total, which currently sits at just under 30 million and is adding 80,000 every day. The explanation given for this is that sharing relies less on a registered user base than on having a system that seamlessly spreads through social media. 

The Verge also reports that Soundcloud's free and redesigned apps for Android and iOS will be available beginning this Thursday.