Pew Survey Finds 25% of US Adults Have a Tablet

The Pew Research Center's Project for Excellence in Journalism (PEJ) has released findings from a survey on United States tablet ownership, showing that currently 25% of adults in the US now have a tablet device. 

The most recent data, compiled by the Pew Internet and American Life Project, comes from the period July 16 through August 7, 2012. The results show that 22% of adults own a tablet, while another 3% regularly use a tablet owned by someone else in the household. 

Dating back to 2011, the jump in tablet ownership is significant, rising from 11% in July 2011 to 18% in January 2012. This is likely attributable to the appearance of lower-priced tablets at the end of last year, the report suggests. About two-thirds of tablet owning adults purchased their device in the last year. 

The overall effect has been to reduce Apple's dominance in the tablet market, as Kindle and Android-based devices have become increasingly popular among consumers. Today, just over half, or 52%, of tablet owners report that their device is an iPad.