Visa Launches Visa Developer: An Open Platform For Payment And Commerce

Today in San Francisco, Visa announced the launch of Visa Developer, a milestone which will transform the world’s largest retail payments network to open platform, which will lead to innovation in payments and commerce.
 
 
Image Source: developer.visa.com
 
Visa’s launch is coming at the best time. Even thought the financial services brand is not purchasing a national TV spot for Super Bowl Sunday, their trademark has been seen all over the host city.
 
Visa also has hosting of game-time experiences planned for Levi’s Stadium in order to give the fans who are attending the Super Bowl 50 state-of-the-art payment experiences.
 
In today’s announcement by Visa Developer, for the first time in its nearly 60-year history the software developer will be opening access to payment technology, products, and services by Visa.
This new Visa Developer platform has been designed to help financial institutions, merchants, and technology companies meet the demands of merchants and consumers who completely rely on connected devices in order to pay, shop, and get paid.
 
Mark Jamison, Visa's SVP of Global New Product, in the official blog states:
 
“So when Visa, the world’s original fintech company, opens up the power of VisaNet, it means that developers can get instant access to our ecosystem of partners. No other company in this space has yet to deliver the customer density, global reach and scale that will be available through Visa’s open platform."
 
During the launch, the new platform will be offering access to some of Visa’s most popular payment technologies and services, which will include account holder identification, secure in-store, person-to-person payment capabilities and online payment services, such as Visa Checkout, consumer transaction alerts, and currency conversion.
 
Visa's SVP of Global New Product, Mark Jamison, in the official blog states:
 
“One of the core reasons we are so excited about today’s public launch is because Visa Developer is not a test or labs initiative like others in the space have done. Exactly the opposite, Visa Developer is launching as a key pillar of our go-to-market strategy and is designed to transform how Visa enables developers to deliver distinctive value to your customers. That’s why at launch you’ll find our latest risk and security products, such as Mobile Location Confirmation which can improve approval rates for global travelers. You’ll also have access to Consumer Transaction Controls which enables customers to have control over how, where, and when their account can be used.”
 
Over the last few months, the leading financial institutions, technology companies, and startups have willingly participated in beta trials of the new Visa Developer platform, and some have already created innovative prototype applications by using Visa technology. The trial partners will include Canadian banks, Scotiabank, CIBC, RBC and TD Bank.
 
Visa's SVP of Global New Product, Mark Jamison, encourages people to build with the company. In the official blog he states:
 
“All of this means that the ability to easily integrate payments and commerce into your business just got turbo-charged with the launch of Visa Developer. I encourage you to come build with us!”