YouTube Launching Homepage Redesign Featuring Guide

In recent years, YouTube has made a strong push develop its own original content and encourage users subscriptions to specific Channels that deliver preferred content. According to a report from TechCrunch, this strategy has proven successful as the company broadens its original template. Since the inception of YouTube's Channels in 2005, user subscriptions have doubled, view time has increased, and the service boasts 800 million users per month watching 4 billion hours of video. 

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Yesterday, YouTube began rolling out a redesigned homepage, which features a YouTube Guide and organizes a user's subscribed Channels in a more prominent location. Most importantly, the Guide feature will extend beyond the browser and encompass mobile devices and connected TV platforms such as Android, iOS, PS3, and Google TV. 

While YouTube has long been based primarily on user searches, the redesign is an indication that the site seeks a more devoted and personalized user base that will spend more time on the site. As such, the new look has scaled back aspects of the previous design that either cluttered content or tended to encourage hopping around more or less aimlessly amused. 

For many, this has always been the simple joy of YouTube, but as Original Channels expand and new talent provides quality, competitive content, YouTube hopes to become more of an alternative, easily navigable entertainment network. Back in October, the Google-owned company announced that it will fund 60 new international channels for British, French, and German audiences. This potential scale worldwide underscores an advantage the site has in reaching viewers globally with fewer barriers faced than traditional video entertainment platforms.