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  • How to turn a mobile device into a mighty survey assistant5/19/2012 5:36:07 AM. Marketing research and perfect customers’ knowledge are key factors for successful business. One of the best ways how to get to know your customers and their preferences is running surveys. Usually, the surveys are run by mobile workers using paper based forms. It might sound archaic, yet there are companies that use this manual approach. However, this outdated process can be easily replaced using mobile devices allowing data processing automation.