Adobe To Deliver Its Cloud Services On Microsoft Azure

Today, Microsoft and Adobe announced a major partnership in which Adobe is going to deliver its cloud services on Microsoft Azure, and it will go on to make Adobe the preferred marketing service for Microsoft’s Dynamics 365 Enterprise CRM solution.
Microsoft informs that Adobe will now make Azure its “preferred cloud platform” for its three main services – The Adobe Marketing Cloud, Creative Cloud, and Document Cloud. Adobe will particularly use SQL Server as well as Azure’s machine learning services which are available in Microsoft’s Cortana Intelligence Suite.
Shantanu Narayen, president and CEO of Adobe, in a statement today, stated,
“Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand. Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”
As, most often, in the case with the partnership announcement, there are quite a few things which remain unanswered. Customarily, Adobe has run its own data centers, for instance, and it is quite unclear from the current announcement what will happen to these.
While Adobe has gone on to start talking about cloud early on, it has generally used it as a delivery mechanism for its subscription service at first. However, with time, the company has added storage as well as began using the massive compute power which is now available in its data centers so as to enable features that were otherwise impossible, specifically on mobile devices, making them available for third party developers too.
Microsoft will now itself go on to make the Adobe Marketing Cloud its preferred marketing service for Dynamics Enterprise 365, and the two companies will collaborate on the data integrations which will make it simpler for the users to work across both the services.
Microsoft and Adobe have already partnered on enterprise storage before. But, today’s announcement goes far beyond that. However, it does not come as a complete surprise given the earlier relationship between both the companies.