Apple AirPods To Reportedly Aim For High End Headphone Market

Details on Apple’s upcoming unique wireless technology have recently been revealed by the analyst Ming-Chi Kuo of KGI Securities. In the latest research note, which AppleInsider reported, Kuo has gone on to state that the wireless headphone will play a very prominent role for the headphone-jack-free iPhone 7.
In the latest research note, Kuo has written that Apple will most likely go on to have its own designed Bluetooth-like communication chip and launch its own brand Bluetooth headphones, which would mostly be targeting the high-end market, with its Beats positioned in the mid-range market. He has however, not provided any indication on the pricing of this device.
With the ongoing rumors that Apple is expected to remove the headphone jack, Kuo believes that the wireless headphone will go on to become the default option for several iPhone users.
He sees the company address that growing market, with two devices; the ‘AirPods’ on the high end and a range of Beats branded headphones for the middle of the market. Kuo believes that, with its own custom “Bluetooth – like” chip, Apple will go on to use the proprietary low-power wireless communications for additional functions, which are beyond headphones and it includes smart home accessories along with an intelligent automobile.
Kuo also believes that Apple might also deviate from the Bluetooth specifications, as he has gone on to call the company’s "higher requirements for power-saving, communication specs and potential rapid growth." He sees that it is most likely that Taiwan Semiconductor Manufacturing Company might be manufacturing the wireless communications chip for Apple, while Uei Precision and Inventec are anticipated to handle the final assembly of the headphones.
Finally, Ming-Chi Kuo said that he does not expect Apple to bundle wireless headphones with this year's iPhone 7. However, according to the leaked images, it has been suggested that Apple might instead go on to bundle wired Lightening-connected EarPods in the box, along with the headphone jack adapter for legacy 3.5-milimeter headphones.
All this will be revealed in just a few hours, with Apple holding a media conference at the Bill Graham Civic Auditorium in San Francisco, California. We will provide you full coverage update. Stay tuned.