Apple reportedly soon offer Time Warner content to TV

Apple and Time Warner Cable are closing in on a deal that will give subscribers access to cable channels via Apple TV, according to one report.

According to a report from Bloomberg, Apple and Time Warner Cable are close to bringing new channels of cable programming to Apple TV. The company has also hired Pete Distad, formerly senior vice president in charge of marketing and distribution at Hulu, to help with industry negotiations

Apple is interested in buzzing up its content offerings to better compete with streaming devices such as Roku, and Microsoft’s Xbox 360 and Sony’s PlayStation 3 gaming systems. The company already allows subscribers to watch certain channels on iOS devices with its TWC TV app, which is also available for Android.

Apple has become more aggressive in acquiring content for its Apple TV "hobby," most recently adding channels HBO GO, WatchESPN, and more to the small streaming device.

A joint announcement from both companies is reportedly coming in the next few months, though neither company has confirmed the news.