Chief Marketing Officers Will Spend More On Digital Marketing In 2020

A survey from Chief Outsiders says that chief marketing officers are expected to spend more on organic search, content marketing, and email marketing.

"Market Trends 2020" report by Chief Outsiders, says that spending on digital marketing is expected to increase for 80% of chief marketing officers.
Chief Outsiders is a leading strategic marketing and management consulting firm that has specialization in executive insights.
Chief Outsiders said that In January 2020, it surveyed more than 50 chief marketing officers Chief Outsiders works with, all of which had experience with Fortune 500 companies and are now working at mid-sized businesses.
The reports found that chief marketing officers expect to spend on organic search, content marketing, and email marketing. The survey also found that marketers believe that tariffs and the ongoing U.S./China trade war will only have a negligible impact on company goals.
Source: chiefoutsiders/Market Trends 2020
"Email marketing continues to be a consistent, driving force in conversion due to the low barrier to entry and high return on investment," says Deana Thornton, director of commerce marketing for marketing automation and email marketing provider Mailchimp. "With an average ROI of $52 for every dollar spent, email marketing allows any retail business to drive visibility of their brand and build customer loyalty with a one-to-one conversation."
The report also says that CMO's believe advancements in AI will help them target and segment customers, and aid them in the qualification and prioritization of new leads.