Google Announces New Stream Of Automated Insights In Its Analytics Mobile App

Google makes it easier for Google Analytics users to discover the important trends in their data. This particular change is now live in the Google Analytics app for Android and iOS, and in the Assistant screen, you will be able to see these automatically generated insights.
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Google in its official blog states,
“That’s why we’re pleased to announce that we’re providing a new stream of automated insights in the Google Analytics mobile app. Available on the Assistant screen, this addition to Google Analytics lets you see in 5 minutes what might have taken hours to discover previously. Even better: it gets smarter over time as it learns about your business and your needs. It’s available now in our mobile app on Android and iOS, so you can easily grab insights on the go.”
In order to enable this particular function, the company has used Google machine intelligence in order to find the critical insights among several metric and dimension combinations which can now be easily reported by Google Analytics. It helps to make the analytics data universally accessible and useful, in the following ways, as per the official blog:
  • Combs through your data to give you meaningful insights and recommendations.
  • Offers quick tips on how to improve your Google Analytics data.
  • Gets smarter over time by reacting to your feedback and how you use it.
  • Helps you share insights so your whole team can take action.
The company states,
“Go beyond simple reporting to view findings and insights automatically, in language you can read: our insight stream enables faster, more informed decision-making that can have real impact on your business”