Google Introduces A Number Of Search Updates

Google shared how it is bringing the most advanced AI into its Search Engine and other products.

Recently, Google shared how it is bringing the most advanced AI into its products to further the company's mission to organize the world’s information and make it universally accessible and useful.
 
Google said that it has invested deeply in language understanding research. Last year the company introduced how BERT language understanding systems are helping to deliver more relevant results in Google Search. Now Google unveiled that BERT is now used in almost every query in English. This helps users get higher quality results for their questions. There are also several new advancements to search ranking, made possible through the company's latest research in AI.
 
 
The company is introducing a new spelling algorithm that makes use of a deep neural net to significantly improve the ability to decipher misspellings. According to Google, this single change makes a greater improvement to spelling than all of the improvements made in last five years.
 
Google said that it recently has made a breakthrough in ranking and it now is able to not just index web pages, but individual passages from the pages. This technology is expected to improve 7 percent of search queries across all languages as the company rolls it out globally.
 
 Source: Google
 
Google has applied neural nets to understand subtopics around an interest, which helps deliver a greater diversity of content when users search for something broad. Google said that it now understands the deep semantics of a video and automatically identify key moments. This lets the company tag those moments in the video, so users can navigate them like chapters in a book.
 
The company is launching Pinpoint, which is a new tool that brings the power of Google Search to journalists. Reporters can now quickly sift through hundreds of thousands of documents by automatically identifying and organizing the most frequently mentioned people, organizations and locations.
 
The company has also added several new features in Lens and AR in Google Search to help you learn, shop, and discover the world in new ways.


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