Google Introduces The New Analytics

The new, more intelligent Google Analytics builds on the foundation of the App + Web property.

Recently, Google shared that it is creating a new, more intelligent Google Analytics that builds on the foundation of the App + Web property.
 
The new Google Analytics has machine learning at its core to automatically surface helpful insights and gives you a complete understanding of your customers across devices and platforms.
 
Also, new Analytics is privacy-centric by design, Google said, so users can rely on Analytics even as industry changes like restrictions on cookies and identifiers create gaps in a data.
Powered with Google’s advanced ML models, the new Analytics automatically alerts you to significant trends in your data. For example, products seeing rising demand because of new customer needs.
 
Google said that it is continuing to add new predictive metrics, like the potential revenue you could earn from a particular group of customers. The new integrations across Google’s marketing products makes it easy to use what you learn to improve the ROI of your marketing.
 
For example, deeper integration with Google Ads, allows you to create audiences that can reach your customers with more relevant, helpful experiences, wherever they choose to engage with your business.
 
 
 Source: Google
 
The new Analytics can measure app and web interactions together. It can now include conversions from YouTube engaged views that occur in-app and on the web in reports.
 
 
Source: Google
 
"The new Google Analytics is now the default experience for new properties... We know there are capabilities many marketers need before fully replacing their existing Analytics setup, so we encourage you to create a new Google Analytics 4 property alongside your existing properties." wrote Google