Google Launches AMP Stories

Today, at the AMP Conf 2018 in Amsterdam, Google announced AMP Stories, a new way to build a visual storytelling format for the open web. AMP stories immerse readers in tappable, full-screen content. Building on the possibilities of the AMP project, this format enables the creation of visual content that is fast, open, and user-first.

Learn more about AMP Stories here >

AMP (Accelerated Mobile Pages Project) is an open-source website publishing technology introduced by Google in 2015 that is designed to improve the performance of the web content.

AMP stories are immersive, fast, and open.


By expanding to visually fill readers’ screens, AMP stories offer creative opportunities for storytelling, with flexibility in design. The tappable experience can be used to create engaging stories.


AMP stories are built with the same technology used in AMP pages, meaning they’ll load quickly, while providing users with a smooth experience.


AMP stories are part of the open web and can be shared and embedded across sites and apps without being confined to a single ecosystem.

AMP story features 

  • Supports rich visuals with native video and image performance
  • Enriches storytelling through animations and tappable interactions
  • Works across mobile and desktop devices on the open web
  • Builds on top of AMP’s component library to support features like analytics 

Watch complete keynote from the AMP Conf 2018 here: