Google Tweaks Search

Google has changed its search algorithm to penalize sites deemed to provide an "extremely poor user experience" following a New York Times story on a merchant who justified abusive behavior towards customers as a search-engine optimization tactic.

Google has changed its search algorithm to penalize sites deemed to provide an "extremely poor user experience" following a New York Times story on a merchant who justified abusive behavior towards customers as a search-engine optimization tactic.

Amit Singhal, a Google fellow and a key search engineer, announced the change in a blog post today by noting "we were horrified to read about Ms. Rodriguez's dreadful experience." Sunday's Times article highlighted the experience of Clarabelle Rodriguez, a customer of a site called DecorMyEyes.com (deliberately not linked), who was berated by site owner Vitaly Borker after disputing a credit-card charge for a purchase of eyeglasses that appeared to be counterfeit.

Read more: http://news.cnet.com/8301-30684_3-20024325-265.html