Microsoft Acquired Softomotive

At Microsoft Build 2020, Microsoft announced that it will be acquiring Softomotive, a world-leading provider of robotic process automation (RPA) with over 15 years of experience and the creator of WinAutomation.

Microsoft announced the acquisition of Softomotive, to expand low-code robotic process automation capabilities in Microsoft Power Automate. 
By bringing Softomotive’s desktop automation together with the existing Microsoft Power Automate capabilities, at uniquely affordable pricing, Microsoft is further democratizing RPA and enabling everyone to create bots to automate manual business processes.
Softomotive currently helps more than 9,000 global customers seamlessly automate business processes across legacy and modern desktop applications. Together with Power Automate, WinAutomation will provide customers additional options for RPA desktop authoring so anyone can build a bot and automate Windows-based tasks. The combined offering will also enable RPA connectivity to many new apps and services including SAP and traditional green-screen terminal applications.
WinAutomation console.
With the acquisition, Microsoft aims to open the following possibilities:
  1. Delivering a comprehensive low-code desktop automation solution with WinAutomation
    Now, anyone can build RPA bots with our existing browser-based authoring app or through a new desktop app with WinAutomation.

  2. Expanding the out-of-the-box UI automation drivers for commonly used apps and services
    Microsoft is committed to providing the most robust set of RPA capabilities in one platform and is now expanding the existing desktop automation experience with the addition of Softomotive’s robust set of connectors and applications, such as SAP, legacy terminal screens, Java, Citrix, and more.

  3. Enabling parallel execution and multitasking
    Customers can now execute multiple workflows and automation in parallel and on the same machine to reduce latency and improve the efficiency of their bots.

  4. Offering thousands of additional features
    We are bringing even more innovation from Softomotive built over the last 15 years to our customers to support low-code bot development.