Personalized Search Experiences Through Cortana In Windows 10

With Windows 10, Microsoft has gone on to deliver comprehensive, end-to-end search capabilities which would make Windows more personal, intuitive and helpful. The Cortana search box, which is available at the bottom left of Windows taskbar allows you to easily search across apps, documents, settings and the web, with the help of your digital assistant.
Image Source:
Cortana has been designed to work with Microsoft Edge and it is powered by Bing. Given below are few examples which will help you to understand the way in which Cortana integrates experience which enables Windows 10 to anticipate according to your needs, helping you to complete tasks along with saving your time and money. 
  • Search for “Pizza Hut” in the Cortana box and, once you’re on the Pizza Hut website in Microsoft Edge, Cortana can show you your closest locations.
  • Search for “Bluetooth not working” in the Cortana box and Bing gives you a rich video help answer only available on Windows 10 as a Bing search result.
  • Shopping for a new black dress in Microsoft Edge, do an image search in Bing and then right click a dress to Ask Cortana to get you more information on it.
  • Search for “Best Buy” in the Cortana box, click through on the top web result to, and Cortana will offer up coupons to save you money. The list goes on and on. 
Microsoft states,
“As we look ahead, we are continuing to invest in these end-to-end personal search experiences and you will begin to see even more benefits from this integration. This includes scenarios like searching “get tickets to Rihanna show” in the Cortana box, where Microsoft Edge opens to Bing, and Cortana finds the best tickets for your preferences and offers to purchase them on your behalf. Or when you search “catch me up on the election” in the Cortana box, Microsoft Edge opens to Bing, and a dynamic reading list is created with the latest election news for your Microsoft Edge reading list.”
Protecting the Integrated Search Experience in Windows 10
As Windows 10 has been growing in adoption and usage, Microsoft have noticed some software programs circumvent the design of Windows 10 and will redirect you to the search providers which was not designed to work with Cortana. The result turns out to be a compromised experience which is less reliable and predictable. The continuity of these kinds of task completion scenarios is quite disrupted if Cortana is not able to depend on Bing as the search provider and Microsoft Edge as browser.
Microsoft states,
“The only way we can confidently deliver this personalized, end-to-end search experience is through the integration of Cortana, Microsoft Edge and Bing – all designed to do more for you.”
The company says,
“Starting today, to ensure we can deliver the integrated search experience designed for Windows 10, Microsoft Edge will be the only browser that will launch when you search from the Cortana box.”
Of course, you will still be able to continue using your search engine and browser of choice on Windows 10. They are easily accessible and used in the same manner in which it has been used before. You can easily use the company’s centralized default manager in order to choose your preferred default program for everything from browsing to email. You can also configure the search default setting in Microsoft Edge and Internet Explorer which is readily available when you directly access those programs.
Image Source:
Microsoft concluded by saying,
“Our promise to you is that Windows 10 will provide you with great search results and a personalized, reliable search experience through Cortana and Microsoft Edge. We will continue to work hard to provide you with the amazing experience you expect from Windows, while keeping you in control and helping you do great things.”