Twitter Introduces Organic Tweet Analytics

Today, Twitter announced a new tool that will show you the analytics of your tweets including impressions. On a blog post published by Twitter, the new dashboard allows users to see impression and engagements.

From the blog post:

For the first time, advertisers will be able to see how many times users have viewed and engaged with organic Tweets, so that they can more effectively optimize their content strategy. The Tweet activity dashboard is now available to all advertisers, Twitter Card publishers, and verified users around the world.

With the new dashboard, you can:

  • See how your Tweets are performing in real time.
  • Compare impressions (times a Tweet is viewed by anyone on Twitter web and Android or iOS apps, including logged-out users), total engagements and Retweets month over month.
  • Use the Tweet details page to see how many Retweets, replies, favorites, follows, link clicks and embedded media clicks each Tweet received. 
  • Export your Tweet performance metrics into a CSV file, which now includes both organic and promoted data.


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