Wipro's Unit Unveils MMM Technology Solution On Amazon Cloud

Wipro is the second largest IT services company by turnover in India and employs more than 120,000 people worldwide as of March 2011.Wipro Technologies today announced the launch of its proprietary Wipro Marketing Mix Modeling (MMM) technology solution on Amazon Cloud. The firm said that MMM helps in determining the marketing ROI and impact on sales by statistically analysing activities like price change advertising, media delivery and promotions. The technology solution has key features for built-in analysis and Dynamix SaaS dashboards. It is of value to brand managers and media planners of consumer packaged goods (CPG) companies.Wipro's Cloud enabled Market Mix Model solution enables Consumer Packaged Goods companies to assess effectiveness of multiple media channels helps optimize marketing spend and help evaluate brand performance based on strong data analysis.


MMM which has got key features for in-built analysis and Dynamic SaaS dashboards, provides actionable intelligence to brand managers and media planners of consumer packaged goods (CPG) companies. The anytime anywhere real-time recommendations to brands and products enable them to determine spend on right channels, measure key performance indicators (KPIs) and evaluate the brand's performance on a continual basis. Recently, Wipro Technologies had been chosen by Premier Foods the United Kingdom's largest food producer as a strategic technology partner. Premier Foods produces and markets over 40 iconic British brands.Wipro enables CPG manufacturers re-engineer the way they meet end consumer's needs through solutions around areas such as product innovation, supply chain optimization, consumer insights digital marketing and social media trade promotion optimization, product innovation consumer-driven supply networks farm to fork traceability food safety compliance, and Market Mix Analysis to name a few.