Multi-Line String Using Escape Character '/'

Normal Multi Line String:
  1. var text = '<div class="marker-content with-image">'  
  2.             +'<div class="map-item-info"><div class="title"> Name </div>'  
  3.                +'<div class="address"> Address </div>'  
  4.                +'<div data-link="catalog-item.html" class="more-button">"VIEW MORE"</div>'  
  5.             +'</div>'  
  6.            +'</div>'
Mult - Line String Using Escape Character '/'. 
  1. var text ='<div class="marker-content with-image">\  
  2.               <div class="map-item-info"><div class="title">Name</div> \  
  3.                  <div class="address"> Address  </div> \  
  4.                  <div data-link="catalog-item.html" class="more-button">"VIEW MORE"</div> \  
  5.               </div>\  
  6.            </div>';