Introduction to CRM

Figure 1: Customer Relationship Management

CRM is Customer Relationship Management

• It helps to manage the existing and future customers.
  
• CRM helps you to generate new leads using social media, email, data centers and so on.
  
• The main goal is to store the complete information of a client and determine the data and to increase sales and customer relations.
  
• CRM is helpful in the synchronizing the data automatically, where it generates the appointments, greetings, marketing and all on its own.
  
• It is both used in customer-centric, focused as well as B2B marketing.
  
• Today we have marketing of business over another business where CRM is widely used for this type of B2B marketing.

Characteristics of CRM


Figure 2: Customer Service

• Customer oriented, proper service provided along with one2one communication.
  
• Salesforce automation which means sales promotion activities with repeated sales or future sales.
  
• Activities to the exiting customers.
  
• Using technology such as a data warehouse using immediate client requirements.
  
• Opportunity management.

Importance of CRM in B2B

• It helps to gather more knowledge about a customer with their complete details.
  
• This can help in getting new leads to make future customers using existing customers.
  
• This is a big network that will increase in amount and so the business.

CRM in Social Media


Figure 3: CRM in Social Media

• Sales promotion activities are done in Facebook, Twitter and LinkedIn.
  
• Getting feedback from the clients in socila media that will boost the business into the contacts of your clients.
  
• Your clients as well as the public will be able to have a glance at your product or company.
  
• A brand is automatically created in social media.

CCRM


Figure 4: CCRM

• A CCRM is a CRM that is mainly focused on customer preference.
  
• Individual and interactive communication with the clients.
  
• Retaining customers.
  
• Building brand royalty.
  
• Providing the necessary info that the customer actually wants.
  
• Rewards from the customer.

CRMs in Business

This was an overview of CRM. These days almost every business need a CRM and as developers, we must know what a CRM is.