You can increase the capacity of an App Service App by one of the following two ways.

On the portal (as of this writing) below are the three options available for Auto-Scaling.

Note: Maximum number of instances – The number of instances that you can configure is dependent on the App Service Plan.

Please comment if you have any questions and feedback.

(If time permits, I will work on giving a practical demo on increasing the CPU utilization of a given App service via a decent Video).