Introduction
Process Builder is a point and click automation tool available with the Salesforce Platform. Salesforce documentation covers all the details and I recommend that you go through the details by using the following URL before continuing with this demo.
In this demo, we will explore the Process Builder tool by developing a process targeting a specific business problem. It is more focused on understanding and implementation of Process Type, Trigger, Criteria, and Actions involved as a part of the solution to this problem.
Problem Statement
Here is a simple but effective problem statement to solve using Process Automation.
Whenever a new Account is introduced, create a follow-up to the task and assign it to the Account Owner. If the Annual Revenue for an Account is greater than or equal to $100K and if the Account Type is equal to “Technology Partner”.
Analysis of the Problem Statement
In the real-world as developers, we should always look into the problem statement carefully to identify the best approach to solve it, so adopt this as a thumb rule.
Salesforce offers many tools & approaches to solve the same set of problems and it is our responsibility to take the best possible approach based on the problem statement.
So let’s try to break down the problem statement and map it with Process Builder Implementation.
From the problem statement we have:
- Trigger - New Account Record added
- Criteria - (Annual Revenue >= $100K) And (Account Type = “Technology Partner”)
- Action - Create Task and assign to Account Owner
Once we have a clear understanding of the Problem Statement, we can start developing the process automation and map this required with it.
Launch the Org and search for “Process Builder” in Setup Navigation, on the left as shown below:

This will launch the “View All Processes” screen where we can view the list of all the process created earlier.
Click on the “New” button

This will launch the New Process Configuration dialog box.
Specify the details “Name, API Name, Description and Process Type” for the new process, here it is worth to pay attention to the Process Type drop-down.
In this drop-down, we have three options that will decide on how this process will be initiated.
- Record Change
This allows the process to execute when any record level changes made (Insert or Update for the record)
- Invocable
This allows the process to execute when it is invoked by any other process, this type is helpful for processes participating in Process Chaining (when one process is calling another process)
- Platform Event
This is a special implementation that allows a process to execute when a platform event occurs. Platform events are those events that are not generated based on database changes but generated by external devices associated with the platform.
For example - a printer may publish a day end notification for Salesforce say to notify about the low paper quantity in the tray. This notification may include the details about a printer (Serial Number, Port Number, Physical Location, and so on). We can develop process automation that will be triggered based on this event and create a task for admin to replenish the paper in the printer tray.
Once you have specified the details click “Save” to save the changes.
As soon as the process information is saved we should be able to see the Process Builder Design Canvas where we can start the design process.

This canvas contains the following moving parts:
- Action Toolbar
The action toolbar will help to manage the canvas by providing quick access to multiple features like “Edit Properties” that can be used to edit the properties of the Process.
- Start
Represents the start of the process
- Add Object
Represents the trigger for the process, allows you to choose for the trigger target object (Salesforce Objects) & trigger event (Record Added, Record Modified or Both)
- Decision Box
Represents the criteria to meet for the process to execute
- Actions Box
Represents the list of actions to be taken if criteria meet. Actions could be “Adding a Task”, “Send Email Notifications”, “Updating Fields” and so on.
- Scheduled Actions Box
Represents the action that we would like to perform at a specific interval of time (Date, Day, Hour). For example, you could perform an action based after (process trigger date + certain number of days)
- Stop
Represents the termination of the process
Enough of the theory, it is time to see some action.
To add the trigger for the Process click on “Add Object”
Click "Add Object"
- Select the trigger target as any desired Object from Object Dropdown, I choose the Account Object based on the problem statement
- Select the trigger condition as when do you like to initiate the process. I choose “only when a record is created” based on the problem statement
- Click “Save” to persist the changes
















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