You can use this below html tree to show Lync presence icon.
$UserEmail: Please pass email id.
ID= can be generated with any unique identifier.
<span class="ms-imnSpan">
<a href="#" onclick="IMNImageOnClick(event);return false;" class="ms-imnlink">
<span class="ms-spimn-presenceWrapper ms-imnImg ms-spimn-imgSize-10x10">
<img src="/_layouts/15/images/spimn.png?rev=40" class="ms-spimn-img ms-spimn-presence-disconnected-10x10x32" onload="IMNRC('{$UserEmail}');" ShowOfflinePawn="1" alt="" id="#############"/>
</span>
</a>
</span>