Crystal Reports 2008 - Display a report upon clicking on an item in an existing report

I am trying to use a hyperlink on one of the columns of my report to display details for that specific item. i.e.
Column 1  Column 2 ...
Item 11     Item12   ...
Item 21     Item22  ...    etc.
I want when I click on Item 11 to execute another SQL stored proc and display some details specific to that item.
 
Any help appreciated! Thanks