WCF App to Write out RSS

hey,

Platform is .NET 4.0 Framework, starting with template: Syndication Service Library.  will be running in production on MS Server 2008

I need to create a service (that can be called from a remote server) which will add/update items for an RSS feed.

The code seems to be almost working, it will generate the proper xml items for the RSS.  But i still have 2 broad issues:

1) i can't get the code to run on the web server (it only runs on my local machine)

2) when the application runs (on my local machine), it doesn't actually write the xml file, it only brings it up in IE with a prompt for "save/download"

I guess it might be best to start with problem (1).  How can i get the application to run on the production server.

Here is the class with code.  Any help is greatly appreciated!  this is totally new for me, so i'm probably  missing something obvious.

namespace AlertSyndication
{
   
    public class Alerts : IAlerts
    {
        public SyndicationFeedFormatter CreateFeed()
        {
            // DECLARE VARIABLES

             string alertURL;                   // holds final URL value of given alert
            Uri alertUri;                       // holds final URL value of given alert as datatype URI 
            SyndicationItem item;               // a SyndicationItem object (an object to hold title, description and URL for each RSS )

            // Instantiate new alert proxy object
             ActiveAlerts.ActiveAlertsSoapClient  currentAlerts = new ActiveAlertsSoapClient();
           
           
            // Create a new Syndication Feed.
            SyndicationFeed alerts = new SyndicationFeed("My Alerts", "Information from the alert system", null);
            List<SyndicationItem> items = new List<SyndicationItem>();

            // Begin adding items 
            try
            {

                // grab the alerts and store them in a list
                List<Alert> lAlerts = currentAlerts.GetActiveAlerts().ToList();
                // create an  node for each alert
               // ProcessAlertList(lAlerts);
                foreach (Alert Alert in lAlerts)
                {

                    // grab values out of web service result row
                                      
                    // create new RSS  with information from this alert
                    item = new SyndicationItem(thisAlertTitle, thisAlertMsg, alertUri);
                    // add item to the list
                    items.Add(item);

                } // end for each

                
               
            }  // end try
            catch (Exception ex)
            {
                //
            }
               
                   
           
            // add all items to the feed
            alerts.Items = items;

            // Return ATOM or RSS based on query string
            // rss -> http://localhost:8732/Design_Time_Addresses/AlertSyndication/Alerts/
            // atom -> http://localhost:8732/Design_Time_Addresses/AlertSyndication/Alerts/?format=atom
            string query = WebOperationContext.Current.IncomingRequest.UriTemplateMatch.QueryParameters["format"];
            SyndicationFeedFormatter formatter = null;
            if (query == "atom")
            {
                formatter = new Atom10FeedFormatter(alerts);
            }
            else
            {
                formatter = new Rss20FeedFormatter(alerts);
            }

            return formatter;
        }
       
    }
}

when i try to pull up the feed from outlook, it can't find the local  server.  if i save the XML file, drop it on the server,  then point a  reader to that XML file, it works fine.  

Original app.config (which works when i run locally)