Job Title. MarTech Architect
Company. Infogain
Experience. 14-16 Years
Email. [email protected]
About the Job
Infogain is on the lookout for a highly skilled and passionate MarTech Architect to join our dynamic team. As a MarTech Architect, you will be instrumental in mapping, visualizing, and optimizing the entire customer journey across all digital touchpoints. Your role will be pivotal in ensuring a seamless and efficient experience for our customers by architecting and integrating the best marketing technology tools.
Key Responsibilities
- Customer Journey Mapping. Develop a deep understanding of the customer data platform and craft comprehensive customer journey maps across various digital touchpoints.
- MarTech Integration. Drive complex MarTech integration efforts to enhance customer engagement and optimize marketing operations.
- Campaign Automation. Implement and optimize campaign automation strategies to streamline marketing processes and improve overall efficiency.
- Outbound Channel Marketing. Oversee outbound channel marketing activities, ensuring a cohesive and targeted approach across all channels.
- Marketing KPI and ROI. Define, measure, and analyze marketing Key Performance Indicators (KPIs) and Return on Investment (ROI). Reflect these metrics through insightful reports and dashboards.
- Expertise in MarTech Solutions. Demonstrate expertise in various MarTech solutions, staying updated with industry trends and advancements.
- Collaboration. Collaborate effectively with multiple teams, including marketing, IT, and data analytics, to drive successful outcomes.
- Salesforce Background. Possess a strong background in Salesforce Data or Marketing Cloud, leveraging this expertise to enhance marketing technology capabilities.
Qualifications
- Minimum 14-16 years of relevant experience in marketing technology, with a focus on architecture and integration.
- In-depth knowledge of customer data platforms, campaign automation, outbound channel marketing, and marketing analytics.
- Proficiency in utilizing various MarTech solutions to achieve business objectives.
- Strong understanding of marketing KPIs, ROI measurement, and reporting.
- Proven experience in Salesforce Data or Marketing Cloud.
- Excellent collaboration and communication skills.
How to Apply
Interested candidates are invited to share their resumes at [email protected]. Join Infogain and be part of a dynamic team where your expertise will contribute to creating exceptional customer experiences and driving results through cutting-edge marketing technology.