Technical Marketing Specialist - Infragistics
InfragisticsPrinceton, NJ, United States
- Location
- Princeton, NJ, United States
- Posted
- 7 Mar 2006
- Employment
- Full-Time
- Experience
- 3+ years
- Views
- 579
Essential Duties
Maintain, revise & edit existing content, and create new content for Infragistics.com – this includes the creation of web pages targeting vertical markets, product pages, lead generating landing pages for online advertising, and more
Oversee and implement SEO (Search Engine Optimization) activities
Gather information from key Infragistics team members in marketing, product management, sales, development, and evangelism to drive the creation of both business value technical white papers to be used in marketing campaigns and by the marketing and sales team reaching out to existing and potential customers
Collaborate closely with usability experts, Web developers, Web designers, and business stakeholders throughout the company to define needs for content, page layouts, and site structure
Define and maintain content strategy, goals, and tone / Establish and maintain editorial style guidelines, editorial policies, and content processes