Google Announces New Policies To Protect Your Data

As part of Project Strobe, an initiative to review third-party developer access to its applications and services.

As part of Project Strobe, an initiative to review third-party developer access to its applications and services, Google has announced several new privacy updates for Google services to ensure they never fall down the wrong data path. The tech giant has brought four major changes to improve the privacy on the platform. Third-party data access is being heavily restricted for all Google services including Android and Gmail.
A bug in Google+ was discovered as part of Project Strobe, and the company is now taking steps to limit access to user data across all applications.
Google has decided to shut down Google+ for consumers as the company found that its Google+ People APIs that granted users access to profile data, also gave third-party developer apps access to data. Apps had access to Profile fields that were shared with the user, but not marked as public.
The review did highlight the significant challenges in creating and maintaining a successful Google+ that meets consumers’ expectations. Given these challenges and the very low usage of the consumer version of Google+, we decided to sunset the consumer version of Google+.” posted Ben Smith, Google fellow and vice president of engineering.
The implementation of this sunsetting of Google+ for consumers will happen over a 10-month period while the Google+ enterprise version will continue to operate; the company also plans on launching new features for businesses.
Many other actions have been taken by Google to strengthen its controls and policies, over privacy and protection of data. The first of which is a more granular control for Google Account permissions. This means that permissions will not all be thrown at users in one dialog:
"Instead of seeing all requested permissions in a single screen, apps will have to show you each requested permission, one at a time, within its own dialog box. For example, if a developer requests access to both calendar entries and Drive documents, you will be able to choose to share one but not the other."
Source: Google 
Secondly, the company has updated its User Data Policy for the consumer Gmail API, to limit the apps to access user consumer Gmail data. Only apps directly enhancing email functionality will be permitted to access such data.
Finally, Android apps that want access to Call Logs, SMS, Contacts, and Phone permissions will no longer get access to the user data. Additional changes will be rolled out by Google in the future to enhance user privacy of all users.
According to google its goal is to support "a wide range of useful apps, while ensuring that everyone is confident that their data is secure. By giving developers more explicit rules of the road, and helping users control your data, we can ensure that we keep doing just that"