Google Plans To Hire A Slew Of Blockchain Experts

The move comes as the tech giant wants to further diversify away from advertising and become more leading in the latest growing industry for computing and storage services delivered from remote third-party data centers.

The Cloud division of Google has set up a group to build business around blockchain applications and plans to hire a legion of people with blockchain expertise.

The move comes as the tech giant aims to further diversify away from advertising and become more leading in the latest growing industry for computing and storage services delivered from remote third-party data centers.

Company's cloud division has plans to target retail, health care and three other industries, as customers in these industries choose to adopt blockchain technologies. Last week, Bloomberg reported that Shivakumar Venkataraman, an engineering VP for Google, would lead the blockchain gruoup. It also reported that YouTube is exploring NFT features for video creators.

The cloud division is planning to hire a slew of people with blockchain expertise, Richard Widmann, head of strategy for digital assets at Google’s cloud unit, told CNBC. 

Source: Google

Well, Google already offers tools that developers can tap to start building blockchain networks, and also has blockchain clients like Dapper Labs, Hedera and Theta Labs, along with exchanges. The search giant also offers data sets that users can explore with the BigQuery service to view transaction history for bitcoin and other currencies.

Now, the company is considering what kind of services it can offer directly to developers in the blockchain space. Widmann said "There are things we can do to reduce the frictions some customers have with respect to paying for centralized cloud utilizing cryptocurrencies,"

"The past year in the world of crypto, non-fungible tokens (NFTs), and even decentralized autonomous organizations (DAOs) has highlighted a previously unimaginable opportunity to grow the connection between creators and their fans," YouTube CEO Susan Wojcicki wrote to CNBC.

Google Cloud, in the future, could accept payments in cryptocurrencies.