Meet Flow: Google’s AI Tool Redefining Filmmaking

Flow

Google is introducing Flow, a new AI-powered filmmaking tool created specifically for creative minds. Designed with input from real filmmakers and powered by Google’s most advanced models Veo, Imagen, and Gemini Flow help creators turn their ideas into cinematic clips with ease.

Flow isn’t just another video generator. It’s an intuitive platform that allows storytellers to create rich scenes, bring characters to life, and produce visually compelling stories using natural language. Whether you're a professional or just starting out, Flow opens up a new world of creative possibilities.

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Built for Creativity, Powered by AI

Flow is inspired by the feeling of effortless creativity when ideas flow naturally and anything seems possible. With Veo at its core, Flow delivers cinematic-quality visuals, realistic physics, and smooth scene transitions. Imagen helps users generate high-quality images, while Gemini makes prompting simple and conversational.

Users can import their own visual assets or create them from scratch using text prompts. Once created, these ingredients characters, props, and settings can be reused across multiple scenes to ensure continuity and style.

Key Features to Explore

Flow comes packed with tools to support both amateur and professional creators.

  • Camera Controls: Adjust movement, angles, and perspectives like a real director.
  • Scenebuilder: Expand and edit your shots to build continuous, flowing scenes.
  • Asset Management: Organize all your visual elements and prompts easily.
  • Flow TV: Browse an ever-growing gallery of AI-generated clips, see how they were made, and get inspired by the creative community.

Now Available with Google AI Subscriptions

Flow is the next evolution of Google’s earlier experiment, VideoFX, and is now officially available to Google AI Pro and Ultra subscribers in the U.S.

  • Google AI Pro users get essential Flow features and 100 generations each month.
  • Google AI Ultra subscribers unlock higher usage limits, early access to Veo 3, and native audio generation enabling environmental sounds and character dialogue.

Created with Filmmakers, for Filmmakers

To ensure Flow fits real-world creative workflows, Google collaborated with several filmmakers during development. Their feedback helped shape the platform.

Dave Clark, known for Battalion and NinjaPunk, created Freelancers using Flow and other AI tools a story about two estranged brothers navigating their paths.

Henry Daubrez unveiled Kitsune and is now working on Electric Pink, a personal journey told through AI-powered visuals.

Junie Lau, a multidisciplinary director, is developing Dear Stranger a poetic tale of love between a grandmother and grandchild across infinite parallel worlds.

A New Chapter for Storytelling

AI is reshaping the future of storytelling, and Flow is just the beginning. While the technology is still evolving, Google sees enormous potential in helping more people bring their visions to life. With Flow, the barrier between imagination and creation is becoming thinner than ever.