Image Courtesy: Snap Inc.

Snap Inc. (NYSE: SNAP) and Perplexity have announced a major partnership that will integrate Perplexity’s AI-powered answer engine directly into Snapchat, marking the first large-scale integration of an external AI provider within the app.

Starting in early 2026, Snapchat’s global community—now nearing one billion monthly active users—will be able to use Perplexity directly within the familiar Chat interface. This new integration will enable users to ask questions and receive clear, conversational answers sourced from verified information, all without leaving the app.

Under the agreement, Perplexity will pay Snap $400 million over one year, through a combination of cash and equity, as the companies roll out the partnership worldwide. Snap expects the collaboration to begin contributing to revenue in 2026.

Perplexity’s mission is to support the world’s curiosity,” said Aravind Srinivas, CEO of Perplexity. “Millions of people connect and discover through Snapchat every day. By bringing Perplexity to Snapchat, we’re helping users satisfy their curiosity in the moment.”

Our goal is to make AI more personal, social, and fun—woven into the fabric of friendships, Snaps, and conversations,” said Evan Spiegel, CEO of Snap Inc. “This partnership reflects our shared vision of using AI to enhance discovery and connection on Snapchat.”

The collaboration underscores Snap’s growing role as a platform for trusted AI partnerships. With over 943 million monthly active users, including more than 75% of 13–34-year-olds across 25+ countries, Snap offers AI companies a privacy-conscious way to reach one of the world’s most engaged mobile audiences.

Snapchat users will continue to have access to My AI, Snap’s existing chatbot, while Perplexity will serve as an answer engine designed to provide factual, real-time responses and deeper exploration tools. Messages sent to Perplexity will also contribute to personalization features within Snapchat, making AI-driven discovery even more seamless.

This partnership is part of Snap’s broader strategy to evolve Snapchat into a platform where leading AI innovators can build meaningful, creative, and trustworthy experiences for its global community.

About Snap Inc.

Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve how people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.

About Perplexity

Perplexity is an AI-powered answer engine that delivers accurate, citation-backed responses and performs deep research in real time. Founded in 2022, Perplexity’s mission is to serve the world’s curiosity by bridging the gap between traditional search engines and AI-driven discovery. Each week, the platform answers more than 150 million questions globally. Learn more at perplexity.com.