How do crypto projects hire market makers - and why are they important for token liquidity?
In this episode of Tokenize with Mahesh (Ep. 15), we explore how token projects work with crypto market makers, what founders should understand before hiring one, and how market making impacts liquidity, trading volume, and token stability.
Market makers play a crucial role in crypto exchanges by ensuring smoother trading and reducing volatility. However, many founders misunderstand how market making works or how to evaluate the right partner.
This session breaks down the key considerations, risks, and best practices for working with crypto market makers.
🔍 What You’ll Learn in This Episode:
- What is a crypto market maker?
- How market makers support token liquidity
- Differences between organic volume vs managed liquidity
- How to evaluate a market-making firm
- Red flags to avoid in market-making contracts
- Market maker fees, retainers & performance structures
- Risks founders should understand before onboarding
🎯 Who Should Watch:
- Crypto founders & token creators
- Web3 startup teams
- Projects planning exchange listings
- Community & liquidity managers
- Anyone interested in token market structure
🚀 Why This Matters
Liquidity impacts:
Price stability
Exchange reputation
Investor confidence
Long-term token sustainability
Understanding the crypto market-making strategy is essential before scaling your token project.
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