Are the Google Days Over?
Bing is Getting Better. Google is Getting Complicated.
The reason Google became #1 search engine and have retain
its status over years due to simplicity and relevance. But in recent couple of
years, it seems like Google is try to do much. It actually makes sense based on
the demand and alternatives. SEO guys have flooded websites all over the Web
and were taking unfair advantage of Google's SEO algorithms. Well, they still
are.
In a recent move, Google has focused more on contents. That
actually makes sense but it is still confused with some search results. It is
totally confused on geo location relevance. If I am searching for a programming
code or tutorial, it does not matter what country I am from and what country a
website is hosted in.
So all in all, there is lot of changes going on behind the
scene at Google. But Google has not changed its user experience. User
experience is still same at Google accept some filters and relevancy and of
course the famous Google+. I understand Google guys are technical guys but common.
It's 2012 and pretty is new Web. Building beautiful websites is new Web.
On the other hand, Microsoft and Bing team is focusing on
delivery and user experience. Bing has changed a lot and keeps getting better
and better over time.
In a report
published on Experian shows that Google has lost 5% of searches in last 1 year
while Bing has gained search shares by 7%.
![Bing.png]()
Does that means Google is losing its ground? Not necessarily
but recently, I have personally started favoring Bing for my searches over
Google. Keep in mind, I am a tech guy and tech guys are the one of the reason
Google succeeded overnight.
Now Windows 8 is getting released sometime this year and
Bing becomes good or almost good as Google, there is no reason for me to go to
Google. Same Bing results I can experience on my Tablet, smart phone, TV and
Xbox, that's even better. Who needs Google then?
Is the Google era has started declining? These next 2 years
will be very important for both, Google and Microsoft. If Microsoft rides on
Windows 8 success, we may start seeing a downfall of Google. Also, this and
next years are very important for Facebook, Apple, and Twitter.
Time will tell! But oh boy, it's getting hot hear on east coast.