You are a startup or SME. Whether you're providing services, products, food, technology or portfolio or launching an ecommerce platform, your website not only should reflect your brand or you, it also needs to be the central location for your entire business. All of your marketing efforts lead back to your portal. So this is an important point to set your website without any drawback or error. Creating an online presence and making your name brand is not a simple task. Here your Website Design plays an important role. So It is important, you should not make some mistakes when you are developing your website.
Unbalanced Design and Message
Yes! The design of your website should be clear and readable, you don't want people to leave your site screaming in horror, but it's not everything. It should be easy on the eyes with the right message that you are trying to present. Like, About Your Business Plan, Blogs, News and so on. Every great website may look outstanding, but as people continue to read the copy, it fades into the background. Why is this balance between design and message such a big deal?
Because you don't want the website's design to distract visitors from the real reason that you created the website in the first place, your message. Whereas there could definitely be more issues when setting up your website.
Blog or Content Focused
Every one of us is aware with Blogger and Wordpress, these are some of the most popular blogging services around. Yet, it's not always the best option to build a website that many people are doing. I personally use WordPress and Blogger for several of my sites, but not all of them. For a content-heavy site Wordpress is okay, it is an incredible resource, but it doesn't always fit in with how every site should be organized. You may get errors with Image Setting or Content Formatting. It makes it difficult to categorize a site and might not be the best option for your startup or SME. In other words, blogging is a great tool when creating content to entice visitors, but always, it is not necessary. So providing your message is short, don't be too focused on blogs.
No Business Strategy or Marketing Plan
The lack f a Business Strategy or Marketing Plan is a very important point. Forbes.com says: Unlike “Field of Dreams,” if you build it, they will not come. And, by they, we mean visitors to your website. Unfortunately, this is a common misconception people have when setting up their websites. They believe that they can purchase a domain name and will instantly see traffic. And this can be difficult to accept when you're relying on your website as a source of income. Before investing a large amount of time and money into a website, take a step back and construct both a business plan and marketing strategy. When we talk about your business plan, we're not discussing a lengthy document that covers every scenario. Instead, a business plan should answer the following questions:
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SubashPosted Sep 15, 2016, 7:44 AM
Nice tips
Afzaal Ahmad ZeeshanPosted Jul 4, 2015, 2:38 PM
I would first of all like to state that Wordpress is not a blogging service, it is a Content management system; there is a difference. If you are a Wordpress user then you should have known what it was. Apart from that, there are a few other points you didn't mention in your article. Marketing plan, and SEO are different things. Marketing plans or business strategies help you grow your business audience through different means, SEO helps you to grow your audio using search engines. I would suggest that you try to make a few changes in the content. :) Otherwise, the topics are great.
Nitesh KejriwalPosted May 28, 2015, 3:11 PM
Good points
Pankaj Kumar ChoudharyPosted May 28, 2015, 10:32 AM
Good and informative points.............
Dominique CejaPosted May 28, 2015, 9:45 AM
Informative. Thanks
Manoj KulkarniPosted May 28, 2015, 5:41 AM
Nice article
Gopi ChandPosted May 28, 2015, 3:58 AM
Simply awesome
Abhishek JaiswalPosted May 28, 2015, 3:38 AM
Good Points!! :)
Sibeesh VenuPosted May 28, 2015, 2:18 AM
Good One.