Honestly, I’m a bit confused about this. With AI-powered search results, instant summaries, and zero-click answers becoming more common, it feels like organic rankings are changing fast. Are traditional SEO strategies still enough, or do we need to rethink everything from content structure to authority building and brand signals?Is Google still prioritizing well-optimized websites the same way, or are AI-generated responses reducing real organic traffic?I’d genuinely love to hear different perspectives.
Are you seeing growth, decline, or just a shift in how SEO works?