Directives are markers on a DOM element (such as an attribute, element name, comment or CSS class) that tell AngularJS's HTML compiler ($compile) to attach a specified behavior to that DOM element (e.g. via event listeners), or even to transform the DOM element and its children.
AngularJS comes with a set of these directives built-in, like ngBind, ngModel, and ngClass. Much like you create controllers and services, you can create your own directives for AngularJS to use. When AngularJS bootstraps your application, the HTML compiler traverses the DOM matching directives against the DOM elements.