App Store optimization, also known as ASO or App Store SEO, optimizes a game or app to maximize store visibility on Search (when users search) and Explore (when users are browsing) and to increase traffic. to the list and increase the conversion rate to produce the maximum volume of organic downloads.
App Store Optimization This process requires a critical understanding of how the store works, the target user base, and the key keywords a potential user is typing or using to find applications or discover new ones.