Are you a data enthusiast with a knack for marketing? Daxko is seeking a highly skilled and motivated Marketing Reporting Analyst to join our dynamic marketing team. As a Marketing Data Analyst, you will be instrumental in driving data-driven decisions and optimizing marketing strategies. Your role will involve collecting, analyzing, and interpreting marketing data to provide actionable insights that enhance our marketing efforts and improve overall performance.
Key Responsibilities
- Data Collection & Analysis. Collect, organize, and analyze marketing data from various sources, including digital analytics platforms, Salesforce, HubSpot, Grow.com, and other repositories.
- Reporting & Visualization. Develop and maintain dashboards, reports, and visualizations to track KPIs such as campaign effectiveness, customer acquisition, retention, and engagement.
- Performance Monitoring. Generate regular reports to monitor marketing data, including conversion rates, ROI, and customer acquisition costs, and report findings to leadership.
- Trend Identification. Identify trends, patterns, and correlations in marketing data to uncover insights and opportunities for optimization.
- Data Interpretation. Analyze data trends and patterns to identify opportunities for improvement in marketing strategies and tactics.
- Stakeholder Communication. Present findings and recommendations to stakeholders clearly and compellingly using data visualization techniques.
- Cross-Functional Collaboration. Work with marketing, sales, and product development teams to align data-driven recommendations with business objectives.
- Experimentation. Conduct A/B testing and other experiments to evaluate marketing initiatives and drive continuous improvement.
- Segmentation Analysis. Perform segmentation analysis to identify target audiences and personalize marketing efforts.
- Industry Awareness. Stay updated with industry trends, best practices, and emerging technologies in marketing analytics.
Qualifications
- Education. Bachelor's degree in Marketing, Statistics, Economics, Computer Science, or a related field. Advanced degree preferred or equivalent professional experience.
- Experience. 5+ years as a data analyst, preferably in marketing or digital analytics.
- Salesforce Experience. Proficiency in Salesforce is required.
- Technical Skills. Proficiency in SQL, Python, R, or similar data analysis tools and programming languages.
- Data Visualization. Experience with tools such as Tableau, Power BI, or Google Data Studio.
- Analytical Skills. Strong ability to translate complex data into actionable insights.
- Communication. Excellent communication skills with the ability to present findings effectively to stakeholders at all levels.
- Detail-Oriented. Commitment to accuracy and quality in data analysis.
- Time Management. Proven ability to manage time effectively, meet deadlines, and prioritize tasks.
Preferred Qualifications
- Marketing Expertise. Experience in marketing attribution modeling, customer segmentation, and predictive analytics.
- Marketing Technologies. Familiarity with CRM systems, marketing automation platforms, and digital advertising platforms.
Additional Information
At Daxko, we are committed to diversity in every aspect—thought, perspective, age, ability, nationality, ethnicity, orientation, and gender. We believe the diverse skills, perspectives, and experiences of our team members contribute to our success.
We care deeply for our team members, which is reflected in our benefits and work environment. Our full-time team members enjoy a range of perks, including.
- Hybrid Work Model
- Leave Entitlements
- Hospitalization/Caregiving Leaves
- Paid Parental Leaves (Maternity, Paternity, & Adoption)
- Group Health Insurance
- Accidental Insurance
- Tax-saving Reimbursements
- Provident Fund (PF)
- Casual Work Environments
- Company Events and Celebrations
- Performance Achievement Awards
- Referral Bonus
- Learning & Development Opportunities
Join us in our mission to make health and wellness organizations run more smoothly and effectively. Apply today and be a part of our vibrant team!