Daxko is on the lookout for a talented and creative Social Media Specialist to join our team in India. If you are passionate about social media, have a flair for crafting compelling content, and possess the skills to drive engagement across multiple platforms, this is the perfect opportunity for you. As our Social Media Specialist, you will play a crucial role in managing Daxko’s social media presence, collaborating on strategic content plans, and fostering vibrant community engagement.
Key Responsibilities
- Strategy Development. Create and execute a comprehensive social media strategy across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
- Content Creation. Design and produce engaging content, including text posts, images, videos, and infographics, that reflect Daxko’s brand voice and objectives.
- Performance Analysis. Monitor social media performance using analytics tools, and provide actionable insights and recommendations to enhance engagement and reach.
- Reputation Management. Track and report on Online Reputation data for the Customer Marketing team.
- Community Engagement. Interact with our online community, promptly respond to comments and messages, and build positive relationships with followers.
- Collaboration. Work closely with the marketing team to ensure consistency in messaging and branding.
- Reporting. Track and report on key performance indicators (KPIs) for social media campaigns and overall social media performance.
- Trend Awareness. Stay updated with the latest social media trends, tools, and best practices to keep our strategy ahead of the curve.
- Innovation. Recommend and implement new strategies to maintain a competitive edge.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Specialist or in a similar role.
- In-depth knowledge of social media platforms (Facebook, Twitter, LinkedIn, Instagram) and best practices.
- Proficiency in social media management tools (e.g., Hootsuite, SproutSocial).
- Understanding of SEO and web traffic metrics.
- Excellent communication, writing, and editing skills in English.
- Creative mindset with the ability to think outside the box.
- Strong analytical skills and experience with social media analytics and reporting tools.
- Ability to multitask, prioritize, and manage time effectively.
- Team player with strong interpersonal skills.
Preferred Skills
- Experience in the technology or software industry.
- Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva).
- Knowledge of online marketing channels and strategies.
- Experience with paid social media advertising.
- Master’s degree in Communications.
- Relevant experience in the health and fitness industry.
Additional Information
Daxko is committed to fostering a diverse and inclusive workforce. We value diversity in all its forms and believe that the diverse perspectives and experiences of our team members drive our success.