As a Sr. Brand Designer, you will lead the design and execution of innovative brand strategies and marketing campaigns. You will be responsible for developing and adhering to brand guidelines, creating compelling visuals, and presenting ideas to stakeholders. This role requires a blend of creative vision, strategic thinking, and hands-on design skills.
Key Responsibilities
- Develop and implement brand design strategies that align with PhonePe’s marketing objectives.
- Create innovative and original concepts, designs, and content that enhance brand identity.
- Ideate and execute marketing campaigns, including market research, target audience analysis, key visuals, and activation ideas.
- Generate proactive ideas for social media posts, TVC scripts, digital videos, and other marketing materials.
- Create compelling presentation decks and confidently present design ideas to stakeholders.
- Articulate and justify creative decisions effectively to various audiences.
- Produce visually stunning artworks including brand identities, print collateral, outdoor advertising, and digital assets.
- Ensure designs are cohesive, innovative, and resonate with the target audience.
- Work closely with cross-functional teams to ensure effective design translation and execution.
- Manage the creation of final delivery materials for both print and digital platforms.
Required Skills & Qualifications
- Experience. 4-5+ years as a Brand/Graphic Designer or Sr. Art Director.
- Education. Degree/Diploma in Graphic Design, Visual Communication, Fine Arts, or Commercial Art.
Design Skills
- Proficient in Adobe Creative Suite, Sketch, and Figma.
- Hands-on experience with prototyping tools like Figma; knowledge of Adobe Premiere, Final Cut Pro, or Blender 3D is a plus.
- Strong grasp of design principles related to color, typography, grids, and layout systems.
Creative Skills
- Ability to develop and execute creative strategies and campaigns.
- Strong understanding of user behavior, target audience, and UX principles.
- Collaboration. Excellent communication and presentation skills to effectively work with stakeholders and cross-functional teams.
Employee Benefits
- Insurance Benefits. Medical, Critical Illness, Accidental, and Life Insurance.
- Wellness Program. Employee Assistance Program, Onsite Medical Center, Emergency Support System.
- Parental Support. Maternity, Paternity, Adoption Assistance, and Day-care Support.
- Mobility Benefits. Relocation, Transfer Support, and Travel Policy.
- Retirement Benefits. PF Contribution, Gratuity, NPS, Leave Encashment.
- Other Benefits. Higher Education Assistance, Car Lease, Salary Advance Policy.
Why PhonePe?
At PhonePe, we value creativity, innovation, and ownership. Join us to be part of a dynamic team that thrives on challenging the status quo and building impactful solutions.
Apply Now. If you are a creative visionary with a passion for brand design and marketing, we invite you to apply and make an impact at PhonePe!