Bharti Airtel, India’s telecom giant, has joined forces with Perplexity, a leading AI-powered answer engine, to deliver a groundbreaking digital experience for its 360 million subscribers. Beginning this month, all Airtel mobile, Wi-Fi, and DTH customers will receive a complimentary 12-month Perplexity Pro subscription—typically priced at ?17,000 per year—by simply logging into the Airtel Thanks App.

What Airtel and Perplexity Offer Together

Perplexity is more than a search engine: It uses advanced large language models to give users clear, direct, and cited answers instead of endless website links. Whether checking a quick fact, learning in-depth topics, or collaborating on projects, users get concise, expert-curated responses that draw from authoritative, real-time sources.

Pro-level benefits at no extra cost: Perplexity Pro users unlock more daily Pro searches, access to specialized AI models (including GPT-4 and Claude), and the flexibility to tailor responses. Features like deep research, document analysis, image generation, and the innovative Perplexity Labs are designed for professionals, students, and anyone seeking smart productivity tools.

Use cases for everyone

• A student in Rajkot can organize research with ease and get well-structured answers for academic projects.
• Homemakers in Kanyakumari might quickly resolve everyday queries or get creative inspiration.
• Professionals can plan trips, streamline work, or manage information—all in seconds.

First-of-its-kind in Indian telecom: This partnership marks Perplexity’s debut with a telecom company in India, highlighting Airtel’s commitment to digital innovation.

How to Activate Perplexity Pro?

All current Airtel customers can activate their free Perplexity Pro subscription via the Airtel Thanks App.

The offer is open to mobile, Wi-Fi, and DTH subscribers for a full year.

About Bharti Airtel

Airtel stands among the world’s top communications providers, with a footprint across India, Africa, Bangladesh, and Sri Lanka. Its services span ultra-fast 4G/5G internet, streaming, fintech, and enterprise solutions, connecting more than 590 million people globally.

We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers. This collaboration will bring the powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first of its kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease.

Gopal Vittal, Vice Chairman & Managing Director, Bharti Airtel

About Perplexity

Founded in 2022, Perplexity is at the forefront of conversational AI search, relying on real-time sourcing, advanced large language models, and adaptive features for deep, reliable research. Each week, Perplexity assists with over 150 million queries, making it a trusted engine for information seekers everywhere.

This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether a student, working professional, or managing a household. With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done.

Aravind Srinivas - Cofounder, CEO – Perplexity