Introducing Alexa+: A Smarter, More Conversational AI Assistant

Amazon has launched Alexa+, a next-generation AI assistant that is smarter, more conversational, and capable of handling various tasks. Powered by advanced generative AI, Alexa+ helps users stay organized, entertained, and connected, all with simple voice commands.

The latest evolution of generative AI is here. Meet Alexa+, our smartest, most conversational, and personalized AI assistant to date.

Alexa+ is designed to leverage state-of-the-art architecture that connects LLMs, agentic capabilities, third-party services, and more to your… pic.twitter.com/yJ9IoPeVj0

— Amazon (@amazon) February 26, 2025

How Alexa+ Works: Personalized and Action-Oriented

Alexa+ turns conversations into action, handling everything from controlling smart homes to ordering groceries and booking appointments. It’s personalized to user preferences, remembering things like favorite meals or important dates, and can perform complex tasks by navigating the web on your behalf.

Expanded Features Across Devices

Alexa+ can now be accessed across multiple devices, including a new mobile app and browser-based experience. Conversations can move between your home, car, and office seamlessly, as Alexa+ remembers the context and continues where you left off.

Alexa+ Pricing and Prime Member Benefits

Alexa+ costs $19.99 per month but is offered free to Amazon Prime members. This adds to the existing benefits of Prime, including fast deliveries, exclusive deals, and access to entertainment like Prime Video and Amazon Music, making Prime membership even more valuable.