Apple Brings Back PWA Home Screen Apps in the EU

If you missed it earlier, Apple has started to remove PWA apps from iPhone apps. But In a surprising turn of events, Apple has reversed its decision to disable home screen web apps on iPhones in the European Union. 

What are Home Screen Web Apps?

Home screen web apps, also known as Progressive Web Apps (PWAs), are websites that can be added to a smartphone's home screen and function much like native apps. They offer a more immersive experience than a standard website, with features like push notifications and the ability to work offline.

Why Did Apple Want to Disable Them?

Apple initially claimed that disabling PWAs was necessary to comply with the European Union's Digital Markets Act (DMA). The DMA aims to promote fair competition in digital markets, and Apple argued that PWAs could circumvent their App Store and the associated 30% commission on in-app purchases.

However, many experts questioned this reasoning. They argued that the DMA doesn't restrict PWAs and that Apple's move was primarily motivated by protecting its App Store revenue stream.

The Backlash and Reversal

The decision to disable PWAs was met with significant backlash. Developers pointed out the disruption it would cause and the potential loss of user choice. Users expressed frustration at the removal of functionality. Most importantly, the European Commission, the executive arm of the EU, announced they were investigating Apple's move for potential DMA violations.

Facing this pressure, Apple reversed course. They stated they received "requests to continue offering support for Home Screen web apps" and will maintain existing functionality in the EU. The PWAs are expected to return with the upcoming iOS 17.4 update.

What Does This Mean?

Apple's reversal is a victory for developers and users in the EU. It ensures continued access to PWAs and the flexibility they offer. It also raises questions about Apple's App Store policies and how they might adapt to regulations like the DMA.

Whether this is a permanent change or a strategic retreat in the face of immediate pressure remains to be seen. The battle for control over app distribution and user experience on mobile devices is likely to continue in the years to come.

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