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Cupertino, California — September 9, 2025 — Apple has officially launched the iPhone 17 Pro and iPhone 17 Pro Max, calling them the most powerful and advanced Pro models ever. With the introduction of the A19 Pro chip, an all-new thermal design, and professional-grade camera systems, the new iPhones push performance, battery life, and creative possibilities further than any previous generation.
All-New Design and Thermal Architecture
The iPhone 17 Pro lineup features a brushed aerospace-grade aluminum unibody with a forged plateau that creates room for a larger battery. Apple has also integrated an Apple-designed vapor chamber into the chassis, ensuring better sustained performance for gaming, AI workloads, and video editing.
With the efficiency of A19 Pro and the optimized iOS 26, the iPhone 17 Pro Max delivers the longest battery life ever on iPhone, and supports 50% charge in just 20 minutes with Apple’s new 40W Dynamic Power Adapter.
A19 Pro: Power for AI and Gaming
The A19 Pro chip is Apple’s fastest and most efficient iPhone processor yet, delivering up to 40% better sustained performance than its predecessor.
6-core CPU: The fastest CPU in any smartphone.
6-core GPU with Neural Accelerators: Designed for AAA gaming, hardware-accelerated ray tracing, and advanced graphics.
16-core Neural Engine: Optimized for Apple Intelligence and large on-device AI models.
N1 Wireless Chip: Brings Wi-Fi 7, Bluetooth 6, and improved AirDrop reliability.
Pro Camera System with 8x Optical Zoom
Apple has equipped the iPhone 17 Pro with three 48MP Fusion cameras — Main, Ultra Wide, and a new Telephoto with tetraprism design. Together, they provide the equivalent of eight professional lenses, including the longest optical zoom ever on iPhone at 8x (200mm).
The 18MP Center Stage front camera introduces a square sensor with a wider field of view, AI-driven auto-framing, and the ability to capture 4K HDR video with Dual Capture (front and back cameras simultaneously).
Industry-First Video Features
For content creators and filmmakers, iPhone 17 Pro adds:
This positions iPhone as a serious tool for professional video production, with support from Final Cut Camera, Blackmagic Camera, and third-party developer APIs.
Display and Durability Upgrades
The Super Retina XDR display comes in 6.3-inch and 6.9-inch sizes with:
3000 nits peak outdoor brightness (highest ever on iPhone).
120Hz ProMotion with Always-On.
Ceramic Shield 2 on both front and back, offering 3x better scratch resistance and 4x improved crack resistance compared to earlier models.
iOS 26 with Apple Intelligence
Running on iOS 26, the iPhone 17 Pro lineup benefits from:
Apple Intelligence features such as Live Translation, advanced screenshot recognition, and new privacy-focused AI tools.
A redesigned Liquid Glass interface for more expressive visuals.
The new Apple Games app, centralizing iOS gaming experiences.
Availability
Colors: Deep Blue, Cosmic Orange, Silver.
Pre-orders: Open Friday, September 12.
Availability: Friday, September 19.
Apple also introduced new accessories, including TechWoven cases, crossbody straps, and an updated MagSafe lineup.